A Wardley map is a map for business strategy. Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year. The technique was further developed within Canonical UK between 2008 and 2010 and components of mapping can be found in the β€œBetter For Less” paper published in 2010.

β€”Β Wikipedia